What is SEO and why search engine optimization is necessary for the website ranking?
In this post, we will learn that what is SEO and why Search Engine Optimization is necessary for the website ranking? SEO has become a hot topic in the world of www (world wild web). It is not just a topic but a lot of topics are included. Every website owner or blogger wants his site to be top in search engine results like Google, Yahoo and Bing so that our site could get maximum traffic. If the website does not receive search traffic, then such site is not of any use.
Importance of SEO
You and me, by giving the money, come on Google’s first page or in any search engine, but the traffic given by organic search or unpaid tariff can be found only when we do SEO on our website. After following the proper process, we can get around 80% of the total traffic by organic search.
SEO and it’s types
SEO stands for search engine optimization. Creating your website friendly for search engines is called SEO. Through this, we can get free, natural and targeted traffic. This can be done in two ways On-page SEO and Off-Page SEO.
On-page SEO: –
All of the On-page SEO work is done on our website like easily readable domain name, making the website user-friendly, reducing load time, simple and clean theme, unique title, meta description and use of targeted keywords, creating high-quality content etc.
Off-page SEO: –
In Off-page Optimization entire works are performed out of our site, such as making pages on social media websites like Facebook, Twitter, Google Plus, Instagram, LinkedIn, posting on social sites or sharing articles, guest posting, Making Backlink on high PR websites by comments.
Normally our website’s traffic comes from four ways.
(1) Organic Search: – Traffic comes from search engines like Google, Yahoo, and Bing.
(2) Social traffic: – Traffic comes from social sites such as Facebook, Twitter, LinkedIn, Google Plus.
(3) Referral Traffic: – This traffic comes from links to our websites on other sites like article postings, question-answer sites, commenting on article or blog sites.
(4) Direct Traffic: – When our website becomes very popular and the visitors comes to the site using URL of our site, then it is called direct traffic, as if we have to do some shopping on flipkart.com then we do not search name in Google and enter the direct URL and go to the site. This is called direct traffic.
How do search engines work?
The search engine software, called crawler, spider or Googlebot, performs its work in many parts. In the first part, they crawl our site and index the relevant information received from the webpages of the website in their database. Whenever we search for a keyword, then the search engine shows most relevant web pages on our quarry in the first result page.
The main point is to be considered here that Google or any search engine gives the search result following about 200 factors, which has a significant role like title, description, keywords, alt tag, and h1 tag and backlink etc.
Important Ranking Factor for Search Engine Optimization
Quality of Content: – A contention for content in SEO is that the content is King. The content plays the most relevant role in ranking the website. If we spend millions of rupees on the website and the content is not of high quality then it will never rank in the search engine and will not get traffic.
Keyword: – Keyword is also the most relevant for the site. Targeted keywords must be used with content.
Use of Image and Video: – The image should be used in the content and if possible, then the related video should be used.
Backlinks: – Quality Backlinks are very helpful in ranking our site
Hyperlink: – The use of hyperlinking in article or post should also be done in the appropriate amount.
Permalink: – Permalink should be configured only (By Post Name).
So you have seen here that what is SEO (Search Engine Optimization) and how its elements are necessary for raking the websites. If you liked this post, then please share and tell us through a comment in the comment box.
Also Read:- What is on page optimization in SEO